With nearly half-a-billion dollars in government funding put behind promoting a product relatively few people seem interested in purchasing from a website that doesn’t work, Obamacare is perhaps the biggest marketing flop the world has seen in a very, very long time. The cost to build Healthcare dot gov is estimated at $319 million so far. The total amount to be spent nationally on publicity, marketing and advertising will be at least $684 million, according to data compiled The Associated Press from federal and state sources. As the Washington Post reported on Obamacare’s infamous website Healthcare dot gov, when the Web site went live Oct. 1, it locked up shortly after midnight as about 2,000 users attempted to complete the first step.
As time went by, things did not much improve. Fewer than 107,000 people had enrolled in Obamacare as of early November, even though more than 4.8 million Americans were notified their health insurance plans were canceled as a result of the new Obamacare rules and regulations. There were only 23 people per day that enrolled during the first month in the Federal Exchange. And the latest polls show growing opposition to the program, with 57 percent of Americans now opposing the Affordable Care Act, better known as “Obamacare”. President Obama candidly acknowledged what millions of Americans had concluded after trying to use the new HealthCare dot gov website: it was not working: “The rollout of the new health care [website] has been rough, to say the least… We always knew that that was going to be complicated and everybody was going to be paying a lot of attention to it,” he said. “We should have done a better job getting that right on day one — not on day 28 or on day 40.”
A significant part of the response to Healthcare dot gov’s failures, however, has been an intensifying ad campaign. ads based on research about the uninsured have already been popping up on radio, TV and social media. The pitch: If you don’t make much money, the government can pick up some of the cost of your health insurance. If you can afford a policy, by law you have to get one. The unintended punch line is the ads direct the uninsured to sign up for a plan on the website. One health insurance company executive questioned “why would you spend $1 million sending people to a website that’s broken.” A very good question since administration officials were warned by consultants in March that the healthcare dot gov website was “at risk of failure.” Yet the Administration went ahead and signed lucrative contracts with a number of big name Washington PR firms for more than $60 million to promote the site anyway.
In July, HHS (Health and Human Services) inked a $33 million contract with PR giant Weber Shandwick. Centers for Medicare and Medicaid had already signed a $3 million and $8 million contracts. Porter Novelli also has a $20 million contract with the agency. As one Washington PR veteran noted, “you can have the greatest PR program imaginable on all different platforms — social, media, advertising and earned media — but you have to have a product that is functioning”. The states setting up their own health care exchanges “will receive proportionally more federal money for outreach, advertising and marketing than” the states where the federal government is running the program. In those states, “community groups with federal grants will lead the effort” to convince people to sign up.
ABC News showcased what it labeled “The Strangest Ads to Promote Obamacare Sign-Ups.” Topping the list is Minnesota’s ads “using legendary folklore hero Paul Bunyan (and his blue ox Babe) to show Minnesotans that the land of the north is also ‘the land of 10,000 reasons to get health insurance.’” The two appear in a series of ads “in which the famous lumberjack suffers some kind of typical Minnesota injury — an axe wound, a water ski collision”. Nearly $28 million will be spent promoting Obamacare in Washington. One of the state’s ads has a woman playing “paper, rock, scissors” to escape the attack of a rabid raccoon.
Oregon is spending $10 million advertising Obamacare with advertisements that don’t even mention the program or how to enroll in it. One of the television ads, produced by the Portland advertising agency North, Inc., does not mention the word “insurance” or how or why to enroll in the program. Another Oregon ad does not mention the word “insurance,” but features what appears to be Gumby riding on the Beatles’ yellow submarine. Between Oct. 1 to Nov. 30, however, just 44 residents were able to sign up for private insurance through Cover Oregon.
Colorado is spending more than $20 million to promote the program hoping to enroll 136,000 patients in health exchange network by the end of March. So far, fewer than 4,000 have been enrolled, though one of the enrollee’s turned out to be a man’s pet dog. The state’s ad campaign compares enrolling in Obamacare to winning at a casino and features an Elvis impersonator. In Kentucky, outreach workers attended a number of bourbon festivals and visited college campuses across the state to make young people aware of the program. California is spending $94 million on its Obamacare enrollment campaign, including “radio and television commercials, highway billboard advertisements, and a number of Twitter and Facebook posts” and promotion at county fairs and street festivals.
Healthcare dot gov features a tool to search through health insurance providers in your area to see how much Obamacare can save you. The catch? The catch is, those prices are all AFTER maximum subsidies are calculated into the price by the website. This is apparently the lack of insecurity you can expect from the folks at HHS and healthcare dot gov. A level of incompetence and lack of common sense programming I didn’t even think were possible for government until today. Want to see what the prices are without subsidies? Well someone forgot to password the database the prices are fetched from. If you want to see it in all its glory head on over to data.healthcare.gov and see it for yourself but be sure to hurry before the government shuts it down for showing the truth.
Why do we find ourselves in this healthcare pickle? How did the federal government get the idea they could insert themselves into our health insurance industry? People forget that government is force; and that it is force at the point of a gun. A model for the Obamacare law can be found in the federal seat belt law, requiring car manufacturers to install seat belts in every car, just as the Obamacare law requires insurance companies to place Obama’s requirements into your health insurance policy.
Information found for this “Your Tax Dollars @ Work” post was done by using a Google search. Information compiled from multiple public websites & media outlets.
A natural choice of footwear for me is my last remaining pair of Air Force issued combat boots. I have had many pair of combat boots over the years, starting back in 1988. I don’t remember them all, but there are a few that stand out in my mind because of what I was doing when I was wearing them. Currently I have only one pair left out of my collection as I have had to retire so many before it. My very first pair of issued combat boots were in United States Air Force BMT (Basic Military Training). I recall the thoughts of how uncomfortable they felt on my feet since I was in the habits of wearing my cowboy boots which were worn, haggered, stunk like shit, but were the most comfortable boots (shoes) I have ever worn. My new pair of boots were rigid, stiff, and lace up. I can’t remember how to tie my boot at first, I had to watch other new airmen as they laced and tied their boots, as I haven’t had to tie a shoe in a long time, in fact I couldn’t really remember a specific time when I tied a shoe last. I was at a loss. I was going to get kicked out on my first day because I couldn’t tie a shoe, I guess that is what I get for wearing boots for as long as I could remember. I went from owning 2 pair of shoes, cowboy boots & flip flops, to a single pair of combat boots. I better learn fast I thought, I better learn fast. I knew I was excited, this was my first day as a soldier.
After successfully completing BMT and Technical school in Denver Colorado it was noticed that my boots did not fair so well, it was time to get a new pair. Of course, I was told to wait until I got to my first base, Misawa AB Japan, where I was told I would be issued another pair as part of my in-processing. When I got to Japan I was impressed, they don’t mess around when it comes to boots, I was issued 4 pair, two summer weight and two winter weight (insulated) pair, also, I was issued my first pair of mukluks since it was winter in full force in Japan just days after Christmas. Everyone knows that if your feet are cold, your whole body is cold. I wish I would have known that before I got to Japan. How in the hell am I supposed to know how to deal with snow, I’m from Houston in southeast Texas. In late 1990 I was given orders to go to Turkey in support of what will become to be known world-wide as Desert Storm. Time to let go of the snow and the black combat boots, it was time to get introduced to desert styles. The military has a boot to fit most functions, most terrains, and most weather. This was a long 6 months for me, it was the first time I had to remind myself to do the right thing whether anyone is looking or not. I watched people lose focus, make mistakes, and basically ruin their career, I didn’t want to be that guy. I was also involved in the Liberation of Kuwait where I got to see for the very first time in person, up close and personal, the destruction that was causes. Most people think war is a physical element of destruction because we can see physical damages. I saw things beyond that, I walked over the remains of what appeared to be a family caught by surprise as a bomb that was dropped exploded just outside their house. Walking across them was an accident and when I realized what it was I had stepped on I was a bit shocked, it hurt me to see them. Our team leader explained to me that they were not “my” problem and we must move on since we were in the process of locating an area to set up shop. After that day I never wore those boots again.
Soon enough I returned to Japan to finish out the remainder of my tour. After a few years I left Japan and headed to Iceland. Unfortunately I was only in Iceland a matter of a few weeks as I was diverted to be stationed at Holloman Air Force Base, New Mexico. I already had some experience living in the desert so the transition to a zero humidity environment wasn’t that hard on my system. From New Mexico I would truly see the world beyond what I knew. I visited many places for many reasons doing my assigned job. Leaving became easier over the years, it was the coming home that was hard to do. In mid summer 1995 I was sent to Osan AB Korea to assist in the inspection of some specific munitions components which had been in long term storage. It was time to determine if they were still serviceable and if so prep them for shipment to a variety of bases world-wide. 18 months later I rotated back to the world to be reunited with my family in New Mexico. Things were not good at home, but that is another story, in fact I think I have written about it here once or twice.
In late 1998 I was in Las Vegas Nevada for the 3rd or 4th time for training and I was given orders to go an undisclosed area for the initial drive of what will become known as Operation Desert Fox. My views had really changed about the United States’ role in the world and it really impacted how I performed, I turned off the emotion, I turned off the feelings, and I just did my job. This would be the first deployment I did not get issued fresh boots, probably because of the timeline, who knows. However, when I got back there was a shiny new pair waiting for me. Well, they weren’t shiny yet, but they would be in no time. Eventhough I had a grunt job, I worked in and out of warehouses, a variety of shops, drove a variety of equipment, and walked everywhere as well, two things were always important, a persons attitude and a persons appearance. The first thing a person notices, unfortunately, is a dirty pair of boots, we always were cleaning our boots, making sure they were taken care of and shined with a reflection that rivaled most mirrors. I eventually left the Air Force, I was medically retired due to previous injuries which happened while active duty. I had no idea what being label a disabled veteran meant. I had no idea how I was going to function in the outside world. I was divorced by this time, a single parent to my daughter who didn’t know what civilian life was all about and I had all but forgot. Luckily my dad was there to catch me, offered me and my daughter a place to call home, and gave me a job working with him in his concrete contractor business. Not knowing any better, on my first day of work, I laced up a pair of my steel toed combat boots. Eventually I traded them in for a pair of work boots, finally no laces!
I always fall back to the combat boot as a boot to wear when I know my feet will be in an unruly environment. After the Air Force, my combat boots continued to see service protecting my feet from the elements and my daily life. I have one pair that has been bitten by two different snakes and has seen more blood of animals killed in the hunt than most shoes should ever have to endure. These boots are my “go to” boots. Over this past weekend I was getting dressed to go weed-eat the perimeter of my fence-line. When overgrown like was, it is a fairly dangerous place for feet because one doesn’t know what is in the tall grass. As I laced up my boots Sunday morning I found myself remembering what I wrote about here today. Interesting how a single pair of boots can trigger memories both good and bad. I wore them without incident, I don’t bother cleaning them anymore, I just knock off the big clumps, and then hang them back on the hook, ready for the next time they will serve me well.