As a fan, not a diehard fan, but a fan nonetheless, I like seeing the marketing tools that promote the Robertson family, Duck Commander, and Duck Dynasty. There items for sale are very popular with the crowds at Wal-Mart. In the area of the country I live in, southeast Texas, camouflage is an actual color on the color wheel. One does have to be out hunting to see anyone in camo around here, it is real commonplace. With that being said, the products bearing the faces and the name of the Robertson family do very well in my neck of the woods. Neither here no there, I think the Robertson family does well for itself with the help of Wal-Mart. I don’t find myself in Wally-world too often, but when I do it is usually to get an item or two, run in and run out, lickity split if you catch my drift.
The other day I was in there to get a bottle of wine for my wife (off the $8 shelf) and some spray shoe deodorizer for my 12 y/o son’s rank ass gym shoes. Right next to my wife’s normal choice for wine, also a pink moscato, was this bottle of Duck Commander “Miss Priss” Pink Moscato. I picked it up to look at it and thought to myself that my wife just might like this wine. Now, my wife is rather picky, she has tried many wines in our marriage of close to 14 years, but always returns to her staple pink moscato. So, with the flip of the coin I decided to get both bottles, the Duck Commander as a “surprise” and her wine as the back up so I didn’t have to go back to the store when she doesn’t like the new wine. The results? She really liked it and I was informed she may have just found her a new brand of pink moscato to start drinking. It was a bit more expensive, $8.87, but I think it will be worth the extra 65 cents.